Make plans to shop Small Business Saturday in Yucaipa on Nov. 25

By on November 7, 2017

The Christmas shopping season has already begun – the television, radio, newspapers and the internet are full of holiday bargains and ads, Christmas decorations can now be seen in stores and shopping center parking lots and magazines feature stories include holiday recipes, decorating ideas and lists of the hottest gifts for the year.

The city of Yucaipa and the Yucaipa Valley Chamber of Commerce have made plans to make your holiday shopping a bit easier. Celebrate the season by shopping locally on Small Business Saturday on Saturday, Nov. 25. Held the Saturday after Thanksgiving, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are both small and local; many are the independent local shops owned by your family, friends and neighbors.

Small Business Saturday was founded by American Express and first observed on Nov. 27, 2010. It is in contrast to Black Friday which highlights big box retail and Cyber Monday which features the online, e-commerce industry. Celebrated throughout the U.S., Small Business Saturday is now also recognized in the United Kingdom as a result of the success of the event in the U.S.

In Yucaipa, this year’s Small Business Saturday in being held in conjunction with the annual Winter Fest. Winter Fest will feature plenty of activities for young and old including a snow play area and a kid’s fun zone for the youngsters and roving carolers, holiday shopping and craft fair and food vendors. Special events include a holiday concert and the tree lighting ceremony. The event is free to the public with some fees for select event attractions.

For vendor information for Winter Fest, please call the Chamber office at (909) 790-1841 or email them at